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Zakira Patel October 12, 2022 2 min read

What Is SMPP and How to Use It for Your Business?

SMPP or Short Message Peer-to-Peer is the language that cellular networks use to send and receive messages with a higher level of flexibility. In simpler terms, it makes communication easier by ensuring reliable message delivery.

SMPP protocol offers a bridge of communication between ESME (External Short Message Entities), MC (Message Centres), and RE (Routing Entities). This protocol was created in 1996 and is highly efficient for business purposes by helping companies expand their communication reach.


What Are the Advantages of Using SMPP?

 

Security

The SMPP protocol offers end-to-end encryption for messages, providing a higher level of security for users.


Reliability

This protocol is preferred by businesses for its reliability. Using SMPP ensures messages are delivered, leading to a higher read rate.


Low Cost

SMPP is significantly cheaper than other methods for bulk messaging. Using this protocol for campaigns can reduce business expenses.


Better Connectivity

For businesses needing to reach customers in other countries (that don’t have access to their own messaging services), SMS via SMPP is one of the best ways to do so.


Scalability

You can easily increase or decrease the volume of messages you send through SMPP as your business needs change.

Scheduling

Using SMPP, you can schedule messages ahead of time to deliver important messages without needing to reply in real time.

 

How to Use SMPP in Your Business


Cellular Internet of Things (IoT) devices

SMPP can be used for Cellular IoT devices to send updates. The SMPP protocol can be used in a number of industries.

For example:

  • In the Transportation & Logistics industry, SMPP allows you to receive location alerts on your vehicles when combined with GPS hardware
  • In terms of security, using SMPP enables you to receive safety alerts in case of break-ins or fires when connected to a security system


Marketing

Because SMPP allows you to send bulk messages, businesses can easily send promotions and offers to customers as text messages.

 

Two-Factor Authentication and Password Reset

Using SMPP allows businesses to send a code that can be used to verify authentication for account logins and reset passwords.


Appointment Reminders

Appointment reminders and follow-ups can be sent with SMPP to keep customers updated in case of any changes.

Online Banking and E-Commerce

SMPP can be used to give customers updates on their banking services and any online purchases.

 

Broadcast Services

Applications that needs to send mass alerts for traffic or emergency services can use Cell Broadcast features of SMPP to send messages to users within certain locations.

 

What is SMPP Bind?

A “Bind” command for SMPP determines what kind of interaction will take place. There are three types of commands:

  • Transmitter: Used to send short messages to mobile devices
  • Receiver: Used to receive SMS messages from a mobile device
  • Transceiver: Send and receive messages to and from the MC within a single SMPP session

When setting up an SMPP connection, clients can initiate the connection of choice. After a successful connection, SMS messages can be sent and clients will receive delivery reports and any incoming SMS messages.

Contact us to learn about POND’s SMPP offerings

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